Neemat Frem seems to be stressing on the human/humane element with the "my right" hashtag running on all the ads (my right to work within my domain, my right to live a decent life....) - how feasible on the grounds these demands are is a different story but with a slogan "human being first" it seems Frem is stressing on the social angle of the elections which differentiates his campaign from the other candidates.
