Friday, March 2, 2018

Khoury Home: Interest? What interest?

Pay in installments without ____. (the interest is gone)
Yep, there it is. Cute, funny, understandable, with the trademark white on red which has come to be expected of the brand.
The ad shoots itself in the foot a bit revealing that "interest" is gone, meaning it took out a word then put it back again.
I guess this also tells you how bad the market is when the ad is about "no interest" - 3 years installments and no down payment yet comes from the premier electronics and white goods dealer in Lebanon.
Still, economy aside, it is catchy indeed - hope there is no catch though!