To be fair to Diageo, the campaign of "Jane Walker" was supposed to run after Hillary Clinton's win in the US elections. And we all know what happened there. So with the #metoo movement and #timesup apparently the campaign has been unearthed.
Yes, Jane Walker is a registered trademark. Well, let us face it, it was only a matter of time before brands start jumping on the bandwagon of equality between genders. At lest in the case of Jane Walker it makes sense conceptually.
