Cannot remember when was the last time an ad made me smile outright. And this one did. It's for the new menu of Lime Tree which the ad assures us "it's still wrapped in plastic" (ba3do bel naylon). People bragging about something that's still in "nylon"/plastic is a claim that something is still oh-so-new. No idea how good the new menu is (which funnily is written in transliterated Arabic!) but if it is half as good as the ad, that's fine by me!