Appropriating the memory: A case of mistaken identity 2/10

Cafe Najjar

Cedars Cigarettes

Gandour Dabke biscuits

Dalila Color

Danish Butter Cookies

By inserting the initials my own name (Tarek) in childhood souvenirs, or brands associated with memory and childhood, the question becomes: Are the memories we have belong to us? Is sharing a memory a way of diluting it or multiplying it? And is a memory directed to the act itself or to the remembrance of it?