Appropriating the memory: A case of mistaken identity 10/10

Tarzan magazine

Dukes of Hazzard

Transtel Cologne

Tranxene

By inserting the initials my own name (Tarek) in childhood souvenirs, or brands associated with memory and childhood, the question becomes: Are the memories we have belong to us? Is sharing a memory a way of diluting it or multiplying it? And is a memory directed to the act itself or to the remembrance of it?