Tuesday, June 20, 2017

NOD - praise-worthy organ donation initiative in a convoluted ad.

The National Organization for Organ & Tissue Donation & Transplantation (NOD for short) is obviously a worthy initiative. Their website states that in the last 5 years 82 patients were saved, and they even have an advertising running on billboards which unfortunately says too many things. "Tania has saved a lot of lives" in the photo tagged are "Sarah" "Omar" "Samar" and on Omar's eyes "Tania". So far so very good, but add to it "register to become an organ donor" the website, the logo of the NOD (which is an unknown organization for the public) and the logo of the Ministry of Public Health and one does  not even know where to look. It was only when I stopped under the billboard, read it thoroughly that I managed to understand the ad, unfortunately not many people are going to do that effort, they'll sadly walk on by!