Saturday, June 17, 2017

Dar Al Ajaza Al Islamiya - I used to be you.

"I too was a young man. I used to be you."
"I too was a young woman. I used to be you."
Dar Al Ajaza Al Islamiya strikes gold for its Ramadan ad, projecting the past onto - literally - the face of the present to remind everyone that time is fleeting and no one can reverse it. By touching on the nerve of that  angle, perhaps people would be more willing to identify with the people in the photo (the ultimate was the elder's man's pastiche of old-young face). However, this being said, the Red Cross campaign is still ace in terms of psychology - maybe everyone needs to follow suit.