Monday, February 27, 2017

Brave Heart Fund: Saving a child costs as much as burying it!

So it seems - for the same price of organizing a funeral for a child, one can save it! What a sad, sad truth. And it took Brave Heart Fund to make us realize that saving a child with heart disease has that same tag. Actually, it all started with several ambiguous faire-part for funerals that people normally post on the walls of the area they live in, it even attracted the curiosity of major news networks. There was a touching TVC to boot, and that simple message which - when all said and done - goes back to the finances of it. I guess Impact BBDO seem on a roll lately with the caliber of stuff they are releasing, and Brave Heart seem to have found a perfect creative partner in them!
PS - while you are at it, why not have a look at the beautiful logo the operation whereby 32 restaurants will be giving percentages for life saving operations on March 2nd! Here is a link to the event which seems to be orchestrated by Nobrand Agency: