Friday, December 9, 2016

The Exotica Christmas universe

Gone are the days when Exotica ads were a good ad followed by two bad ones. These days the brand is on steady course. Which is good news. Their Christmas ad promises "a universe of decorations" and delivers visually as well. Mind you, Exotica has steered away from religious symbols from its beginnings and just insisted how it is a brand that "plante la joie" (plants joy) irrespective of the socio-religious context. So no nativity scenes here, but quite enough to keep the fuel running.