Call it CSR, call it whatever you want, but l'Oreal has been actively involving itself in the "women in science" issues - which was created in 1998. Ads all over town are portraying the women who have been awarded the fellowships in the Middle East and sub-saharan African region. Given than support for research is hard to come by, it is only laudable that l'Oreal and Unesco go the extra mile to support it. So congrats to all the women who made it, and who are part of the fellowship.