Monday, August 22, 2016

Faber Castell understands youth

"Move with your world" if anything Faber Castell undestands youth - perfectly. Sure, as time goes on we accumulate things along the way, souvenirs and objects, and extra shirts for when it is not laundry day, and more dishes because we procrastinated on the washing, oh and a house and what not. Youth still have that pure basic instinct of keeping the essential. The new campaign for the Faber Castell backpacks (now that school is around the corner) is a great extension to their main product (the crayons) but also proves that a whole world can be encapsulated inside a bag.