Friday, May 13, 2016

Picon turns 50 with collectible boxes

So Picon turns 50 years old, for my generation, the brand of spread cheese will be forever linked to shelter food (you could transport the box easily, the portions at the time were much bigger so you could be generous putting 2 or ration yourself putting 1 in a sandwich).
Picon picked three artists, apparently all three mothers too, Rana Salam, Mona Bassili Sehnaoui, and Tania Saleh to design three tin boxes for the occasion.
I loved the 50 gimmick as CO of the Picon logo as done by Rana Salam (the striped box on the side!), but all three designs are beautiful each in their own right! And here's for 50 more years to come!