Wednesday, May 25, 2016

Le Charcutier vs Fahed - comparative non-comparative ads

The ability of Lebanese brands to skirt the law is limitless. We recently had Pix vs Hall's - totally legit but also with elements of comparison. Now there's Le Charcutier vs Fahed Supermarket. Also legal - no competitor brand naming as per the law, but also comparative. Fahed prides itself that it has "crazy Thursday", go further ahead on the highway and we have Le Charcutier shouting "not just for one day, our deals are every day". Note - Thursday is a day. The rest you can deduce for yourself.