What do: A man who has payments, a teething baby, and a mother whose son is partying outside have in common? They all managed to sleep... And the last thing they need is a fly! Hence: Vape to the rescue. Using humor is a double-edged sword in advertising, but this one works beautifully (and comes from Impact BBDO) - it manages to be very funny without the cheapo part and without hurting anyone's feelings!
