Thankfully, Adir went hardsell. I say so because there is a lot of supposed "creativity" in town which has lame jokes and silly double-entendres and whatever. So finally there is an ad which says "Ana m2aman ana Adir" - Adir an insurance company which is part of the Byblos Bank group - also means "capable of". So the headline plays on their name "I am insured therefore I am capable of (doing things and achieving success)". Cest complique de faire simple!