Tuesday, February 19, 2019
Monday, February 18, 2019
Depending on which generation you come from, "there can only be one" either comes from the film "Highlander" or the anime Yu-Gi-Yoh. I remember both, which kind of dates me. But I digress, the "there can only be one" is now applied to #queen or #doc or some other # - whereby you an dial #names instead of numbers and you can book this apparently - but you got to be quick as "there can only be one" (geddit?). Well, this is the disclaimer and fees:Send an SMS including # followed by th Name Tag desired to 1434.
The service is available to prepaid and postpaid clients and its fee varies depending on the word’s [sic] character count:
3 characters: $300
4 characters and 5+ same pattern: $100 (i.e. 1111, 22222, 333333, etc.)
5 characters: $60
6 characters: $30
7+ characters: $15
Sunday, February 17, 2019
Saturday, February 16, 2019
Thursday, February 14, 2019
here. OK let us recap - Alfa Telecom has a story about Elie and Siham Saroufim married for 56 years. They recount their courtship, their daily life, they dance - a wonderful couple if there was any and incredibly endearing (and we all know how difficult it is to showcase this in an ad). Alfa had a hit on their hands until they derailed it with a silly product placement. People, can't you end this with "love is all about communication" and end it on a high instead of this pathetic product placement. Best wishes to Elie and Siham - better luck to Alfa next time.
here - it works and it calms you down all while delivering the message.
Wednesday, February 13, 2019
2 - And this Mahmoud Ghazayel pointed out earlier - your logo is too close to gmail.
3 - Kelmetna Kelme? Seriously? This roughly translates as "our word is a standard" (had it been done in good copy) but actually says "our word is unique" - except in cheapo Arabic not worthy of the weight that Al Mustaqbal is supposed to carry.
4 - And almustaqbal.com is still there, so - what on earth is almustaqbalweb?
I am pretty sure this was done in house without ad agency consulting. If it was not, then the problem is way more serious!
Tuesday, February 12, 2019
In his capacity of Clementine and Noise shareholder (the former is co-owned with another shareholder, Claudine Aoun, the daughter of the current Lebanese president), suddenly his name got circulated and allegations of such and such were thrown on him.
My first meeting with Georges was in May 2015 (note to all idiotic conspiracy theorists, it was after the lawsuits were filed on me so there was zero connection between us as an "allied fronts" that some paranoid souls like to think). Yes, we immediately took to another another. He was kind, polite, shrewd but not dirty. Anyone who knows me, knows how economical I am in praising people.
Truth be told, we met exceptionally rarely. And his Whatsapp "will call you tonight" is met with a dismissive smirk on my part, he never does as he is always buried in work. But this is one thing I do respect about him - he has an acute business ethic. And this is not something I take lightly.
OK, let me ask you? When was the last time you called me at 9 P.M. trying to see if a campaign is ethical, or if it has a hint of plagiarism. See? Georges does that.
In 1997 when I was doing my military service an incident happened and one officer jumped and called it "wasta" (clientage), the general looked at him and said "teshil a3mel" (business facilitation). At the time I thought it was semantics, as I grew in my career I understood the difference. Should I be using this example, it is because I think of Georges' ambiguous position: On one hand he wants his company(ies) to go out of the Aounist shadow (his partner Chantal Aoun said so explicitly in a talk to ArabAd), and on the other hand grifters are willing and wanting to work with him through his agency to be closer to the presidential sphere.
Would you shun away new clients had they come knocking on your door?
Exactly what I thought.
Do note - In their early days, Clementine had no one harsher in their criticism than me. Their layouts were - at best - wonky, their ads had dubious ethical origins, and the list continues. Thankfully, order was restored due to a staff rearrangement and they tightened their screws.
Once more, I did not discuss this post or what appeared online in terms of contracts through the weekend with Georges or anyone else. Yet seeing Georges' ethics being subject to the court of public opinion from people who do not know him or his Modus Operandi was a little harsh for me to swallow.
Just to be clear, and this I say loudly and clearly:
Georges Najm is an incredibly ethical, hard working person. Anyone who disagrees will go through me first.
Monday, February 11, 2019
Saturday, February 9, 2019
Ministry of Health's most known slogan goes calligraffiti - lakkihou atfalakom la yanfa3ou al nadamn (vaccinate your children regret will not do you good).
Friday, February 8, 2019
Thursday, February 7, 2019
In case you did not know Zara changed its logo. When all couture houses are doing so and going sans serif (think Balenciaga, Balmain, Calvin klein, Burberry, Berlutti,...) Zara went the other way (courtesy of Baron Baron). I did not like the logo as I thought it was a little claustrophobic but Kudos to Zara shops who changed ALL price tags on the items - including those on the previous collection's sale items in barely two days since the logo was unveiled!
here and here and here). That incredible consistency in typography, colors, general layout and mood is just incredible. No matter the product you immediately know to whom it belongs politically. The Lebanese Forces are really on top of their game these days - solid ads coming from a clear strategy and positioning (it took Tayyar about ten trials to settle one shade of orange Pentone shade back in 2009!). The ad though refers to their magazine, Al Massira (which means the long walk) and says "the long walk continues" (how much this is true with the print media being in trouble I know not) - but the ad is good.
Wednesday, February 6, 2019
I was just told the line was used prior:
The line has been used before in the YES commercial:
فيي شوف حالي بهالصحن ... و فيكي
Let us rank this under "Ooops!"...