My theory that he picked Snickers is because his company still did not make a chocolate inspired by it. Let me exhibit my case: Safari is inspired from Lion Bar, Pik-One is a dissimulated KitKat (originally called Zig Zag - name changed after a litigation with the original Rowntree who owns/ed Kitkat!), Queen is a dissimulated Choco Prince Lu, their Hawaii is a pseudo-Bounty, Tofiluk is a sort of Twix, and their Tarboush is le petit Perrier. See? No Snickers in sight.
Still he gets a pass because it was funny.