Kayagan, the men's clothing store is displaying its wedding collection (do note it is usual for the groom and best and best man to buy matching suits or close-enough suits from the same shop). Actor Yousef el Khal has been an ambassador to the brand since - well - forever. And this year, they doubled down (sorry, a pun!) using him as groom, and "brother" who is usualy the best man, making him and his "twin brother" one in the ad. OK, it is a case of seeing double, and I do admit one does a double take when seeing the ad on the streets, which, is the exact purpose of making and ad: We notice it, and we notice the brand. So? Mission accomplished.