Saturday, June 15, 2019

Kayagan sees double with Youssef el Khal

Kayagan, the men's clothing store is displaying its wedding collection (do note it is usual for the groom and best and best man to buy matching suits or close-enough suits from the same shop). Actor Yousef el Khal has been an ambassador to the brand since - well - forever. And this year, they doubled down (sorry, a pun!) using him as groom, and "brother" who is usualy the best man, making him and his "twin brother" one in the ad. OK, it is a case of seeing double, and I do admit one does a double take when seeing the ad on the streets, which, is the exact purpose of making and ad: We notice it, and we notice the brand. So? Mission accomplished.

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