I do not get it. I have no clue who put this, who paid for it and why. And what does a man like Carlos Ghosn has to do with anything, in an ad written in English with no clear target audience, no clear message, and no clear results. And no, with all due respect, Carlos Ghosn is not a prisoner of opinion. I think this is a follow up to this older campaign:
Photo credit: AFP
Well, here's my two cents about Ghosn - still think the campaign makes no sense what so ever.