Hmmm, in a case of my (in)famous "comapre and contrast series, comes this double item - Swedish designer Daniel Carlmatz published his on March 13, 2017 here and BrandTribe came up with theirs in February 2018 here, so we know who came with it first. Yet I am reluctanct to cry foul since well, BrandTribe is indeed one of those companies composed of people who have ethics. So it could be a case of "great minds think alike" - still, it is a case of compare and contrast.