Friday, June 16, 2017

Khoury Home an ad with sexist undertones for that perfect daughter in law

Khoury Home has a new Samsung fridge Ramadan ad for their bridge collection "for the one who wants to "invite" her mother in law". So it is iftar time and - if I placed the word "invite" in quotes it is because there is no direct translation to the words "tred 3azime" in Arabic which means "inviting someone after being invited at their place" - it is a time for extended families to gather. I suppose they are playing the "size does matter" card, so as for "the perfect daughter in law" to show her strength and culinary might. It has sexist undertones, but less overtly so than that Fairy ad recently. When all else fails, go back to Puck for the egalitarian bit!

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