Hello Fairy, Puck has something to tell you - everything from criss-cross voice over, to the latter acts, to the brilliance of the message, to men pitching in when needed, to the final testimonials, really tells you how exceptional this ad is. Puck has nailed it on the head, made it normal to men to be in the kitchen, for helping when necessary, Puck with its new TVC for Ramadan just established itself - not just as a beacon of human decency - but also set the way for some egalitarianism in the region. I pop my chef's hat down for this genius of an ad. No preaching, just work - they talk the talk and walk the walk!