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Considering the track record of Almaza for winning Pikasso d'Or, with or without reason, with or without logic, with or without creativity, I am already forecasting the award just because. Still the campaign is not too shabby, but neither it is brilliant or anything. The play on words is (r)osé - with rosé being the wine (or beer in this case!) and osé being outrageous and avant-garde. As I said, not horrible, nor classic. Just Almaza doing what it does lately - throw ideas and see where things go. Meanwhile they get awards for it instead of "bonpoints".