Children's Cancer Center - because cancer does not wait.

Is the country really engulfed in a million issue? Do we have problem on top of a problem? Are we dealing with literally, an existential crisis? Yes, and yes and yes. But this does not negate that cancer does not give a hoot about any of this. It does not care, it does not wait, it does not take a break. It is here. It is relentless. And the children fighting it also neither can afford to delay or adjourn their chemo sessions, radiation and medicine. The Children's Cancer Center Lebanon (CCCL) has a timely ad. One that is dignified all while conducting the final message without being petty. A very delicate rope to walk, but one they managed to do.

Tania Saleh's Child's Play signing soon in Lebanon

Image credit - Tania Saleh

So Tania Saleh is back. Not that she has ever left mind you. But now she has a full album for children with a coloring book out. Child's Play. Or in Arabic لعب ولاد زغار. See the video here. Educational? Check. Artistic? Check. For the kids? Check - but honestly "c'est complique de faire simple". Saleh will be signing her book in Batroun soon and then eventually in Paris (where she is currently stationed). Above is a few of the images in the book - also present in the book are the lovely, simple poetry of the songs which mind you is not simplistic. Lebanon certainly needs a certain dose of optimism. A dose of innocence. Saleh delivers both in spades. 

Chupa Chups goes AI, and for once it works.

OK so apart from the fact that I am not a techie, ads that rely - almost solely - on technical gimmicks (hacking data, etc...) leave me very cold. Whenever I encounter such ideas I meet them with a shrug. AI is starting to become part of the bread and butter of the ad industry, and apart from results that seem - at best - corny, there is still plenty of effort to be done for me to be seduced and change my mind. Which is why I found myself in love with the new Chupa Chups campaign. It is basically AI based, but the twist - is that it is seen through the major market for the lollipops: Children. Which is why AI actually works. The visuals make absolutely no sense, but this is exactly the beauty of it. It's like being at the Dali museum - with imagination running wild. The end result is a jumble of - too many incoherent things. I experienced this with my nephews and niece. They'd tell you a fantastical story which has no meaning (but to them) but you cannot but be captured by it. So yes, for once AI makes sense!