Honestly, everyone wants to ride the same wave at the same time, and it is ridiculous and stupid. Flick through instagram and you get - at least - 7 different businesses doing the same "so and so, you didn't pay for your order" (followed with "we tried to contact you personally to resolve the matter but you left us no choice"). Then inside the post you have 7-8 slides of the business' best selling articles (food etc)... with an end slide that goes "so and so didn't exist, we tricked you".
Now, when you know, that this is how the "ad" works, you stop clicking on it because it is the umpteenth same formula. You know the proverb "he cheated it on me once, shame on him, he cheated on me twice, shame on me". Well, thankfully I am part of the shame on him breed.
This is ridiculous people. Just stop riding idiotic tends.