Sagesse - what on earth is this?

To be clear I am a proud of alumnus of Sagesse/Hekme Achrafieh school. Also to be clear - what on earth is this?

"You and your heart say Hekme, you and your parents say Hekme, we are now close to you wherever you are" then there is a logo with "basketball and football", a phone number, and also the listing of all the places the club now is on the Lebanese territory. 

All in all, a disaster. Too many words, too little design, no one would even read this going on the highway because it is studded with information and barely attracts any attention. Which is a pity because as I said I would have loved for this to work. But honestly, and quite fairly, it does not.

College de la Sagesse Achrafieh - and this is how we do it!

Except for one year when we were in a different locale, I have spent all my school years at Sagesse - Achrafieh. Which is why the video for the rehabilitation of the locale following the Beirut blast is doubly moving. Sadly I was unable to locate the agency that did it. What I loved the most, apart from the archival material, is how understated but very punchy it all is. In case you do not know the building itself which houses the classes and administration has an iconic architecture (so much that when they did the club for the graduates across the road, they tried to replicate that same architecture). On all accounts, too many names passed by that place, and as our Arabic teacher used to say "the walls whisper to you what to do". The copy of the video is flawless and the delivery is perfect (turns out it was my friend Patrick Chemali - no relation - who was behind the voice off delivery!), the images moving but with a very dignified visual tone. You can see the full video here.