Leap, another digital bank from a bank that defrauded you

Neo from Bank Audi, BO2 from Byblos Bank, DIGI by Bank of Beirut, Wink Pay by Credit Libanais. And now leap by SGBL.  Sounds familiar? Sounds like someone trying to get in from the window when they slammed the door shut in your face? Banks who defrauded you are now with a vengeance on the "digital bank" front. Well, sure, with the accounts capped at not-so-high figures and the withdrawal much less than the one in the traditional bank, and with them not truly advertising who the mother bank is, I understand the appeal. Mind you, the original money is still stuck in our traditional accounts. To be honest though "leap into moments" is lame. Very.

Neo goes banking on Ziad Rahbani

Neo, the digital wallet of Audi Bank (cough, ahem!) has a new ad which basically riffs on the late Ziad Rahbani in a timely (even if catching it by the end of the time - because the funeral has been off for a while). To explain "bala wala fee" is a wink to his hit "bala wala chi" (which translates into "without anything"). I do understand the people's urge to start humming (me humming off key if you want to know), but also this is forgettable. It does not enter into the annals of ads. And yes, this being a subsidiary of a bank makes it an case of adding insult to injury.