Showing posts with label Krikita. Show all posts
Showing posts with label Krikita. Show all posts

Tuesday, August 26, 2025

Kritika vs. Pringles - compare and contrast



I am not saying they did, I am not saying they didn't. Some of us - Krikita exempted - recall the Pringles legendary slogan "once you pop you can't stop". Krikita now comes with "you can't stop" - now the step between mixed nuts (Krikita) and stackable crisps (Pringles) is a small step away. You be the judge, compare and contrast.

Thursday, July 10, 2025

Nuts is everywhere in Lebanon

So the title was a double-entendre, but seriously nuts is everywhere. Exhibits 1, 2, and 3.  Namely "Castania made for the good times" (interestingly, Castania and Pepsi are offering a combo as well), Krikita is introducing its spicy party mix, and Al Kazzi is stressing it is baked not fried. Obviously too many angles for the same product - and with summer swinging high, people are actually gathering with nuts as a ritual offering. So here we are, 3 different brands, each with a different positioning and promise. Of course, the big question is - how brand-loyal Lebanese still are? My take is not much. The proof, I buy cricri and roasted corn by the kilo from a brandless sack. They taste wonderful, and I get them at a fraction of the price of any of the brand-heavy ones.

Side note? The first Al Rifai selling line was "Drives you nuts", but that was the 80s, a lot of water passed under the bridge since then.