Krikita extends its previous ad for the festivities

Well, if you already have an ad, you reheat it for the festivities. Kritika "you can't stop" (which I previously said it reminds me of Pringles) is back with "you can't stop even during the festivities". What did not work gloriously the first time around, actually found its correct footing this time. Oddly this does make sense in the festive season - we tend to eat more mixed nuts than regular food. So here we are, the ad works actually and it feed (sorry for the pun) on our most basic instinct of hunger.

Kritika vs. Pringles - compare and contrast

I am not saying they did, I am not saying they didn't. Some of us - Krikita exempted - recall the Pringles legendary slogan "once you pop you can't stop". Krikita now comes with "you can't stop" - now the step between mixed nuts (Krikita) and stackable crisps (Pringles) is a small step away. You be the judge, compare and contrast.

Nuts is everywhere in Lebanon

So the title was a double-entendre, but seriously nuts is everywhere. Exhibits 1, 2, and 3.  Namely "Castania made for the good times" (interestingly, Castania and Pepsi are offering a combo as well), Krikita is introducing its spicy party mix, and Al Kazzi is stressing it is baked not fried. Obviously too many angles for the same product - and with summer swinging high, people are actually gathering with nuts as a ritual offering. So here we are, 3 different brands, each with a different positioning and promise. Of course, the big question is - how brand-loyal Lebanese still are? My take is not much. The proof, I buy cricri and roasted corn by the kilo from a brandless sack. They taste wonderful, and I get them at a fraction of the price of any of the brand-heavy ones.

Side note? The first Al Rifai selling line was "Drives you nuts", but that was the 80s, a lot of water passed under the bridge since then.