Magnum #winterpleasures

Ah in a country where all these are basically no longer found in the market (heck, not only is ice cream, certain brands of chocolate are missing, but also Nescafe and even onions - all stores seem to be missing onions where I am!), it is still a winter pleasure as the ad says to indulge in a magnum. The ads - beautiful retro illustrations by Thomas Danthony in a blink and you'll miss it kind of presence (yet the shape is too iconic not be known!). Great, now I want me some ice cream... 

Bonjus/Tony Maalouf nail the mood of Lebanon's summer

And sometimes it just works! You can turn it, flip it, analyze it, dissect it, etc.... The end result is something you identify with. Oh that's amo Kamil/Bahij/Hussein's store or this is when tante Latife gave me the money, or when I was with Toni/Siham/Anis... OK seems the shop is actually the very very famous Lebanese ice cream maker Hanna Mitri in Achrafieh. But Tony Malouf still nails the mood of Beirut and its scorching summer in his illustration.... Pleasure inside indeed.