Heineken - between Amsterdam and Beirut

Apparently, despite selling back its majority shares in 2022 of the Brasserie Almaza to the Jabre family, Heineken never left the Lebanese market and the said brewery still retains the sales and distribution rights for all Heineken products on the Lebanese territory. So it is a pleasure to see a Heineken ad at the gates of summer - and especially with the World Cup kicking off soon - somewhere in Lebanon. As far as I saw the ads were not plastered all over, perhaps Brasserie Almaza wishes for its star product to remain center stage, also this could be down to the price factor - with Heineken being 0.5 to 0.6 USD more expensive than its Lebanese counterpart. Still, "born in Amsterdam, enjoyed in Beirut" clearly wishes to differentiate the two products giving one an international cachet. I think this might be to distinguish between the two target audiences.

Heineken enters the chat in the beer wars

Almaza, Beirut Beer (add Keo), and now Heineken has entered the chat in the summer beer wars in Lebanon with each trying to establish its own share of the market. Funnily, Heinkeken used to own (not sure if outright) Almaza but sold their shares to an investment banker. In case you are wondering "for that first ahh" is Heinken (campaign from last year). Still, here were are, a lot of beers, for a supposedly flush clientele (innocent question: where is the money coming from knowing the market is in shabby state still?). Well, if you got it flaunt it, let the summer enjoyment begin (if only the weather was compliant though! Still grumpy on the whole).

Beirut Beer Vs Heineken - compare and contrast

I am not saying they did, I am not saying they didn't, but do compare this Beirut Beer Christmas tree to the Heineken iteration done before. You be the judge.

Heineken and the death of the football super league

The Football super league came and went in 60 hours. But enough time for it to become the butt of the joke. Well, at least football fans know how to vote with their feet and they immediately let known their distaste for the new league and sent hash messages about it - starting by blowtorching their jerseys... But of course, this gave enough ammunition for Heineken to make fun of it all. By sheer coincidence, Heineken sponsors the Champions League since 1994...