Showing posts with label Brand. Show all posts
Showing posts with label Brand. Show all posts
Wednesday, January 25, 2023

Nancy Ajram now a Persil spokesperson - a masterstroke!

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Nancy Ajram. Yes, her. I already spoke about her as a "brand" ( here ). So let's go back to the very beginning, in the mid-aug...
Saturday, October 22, 2022

Ronaldo: A brand in crisis

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Sometime in 1993, at AUB, I pretended to be interested in football. It was a Monday, and for some obscure reason, I knew Ansar had a match d...
Monday, August 8, 2022

ABC Mall used to be in the soap business!

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Source: Lebanon_dekkene Ah isn't that refreshing! (Har har!) We all know ABC or what is known today as a mall with several branches whic...
Wednesday, October 7, 2020

In Lebanon, brand loyalty is out the window

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Artwork by Tarek Chemaly Do the Lebanese like to brag? Do they like to show off ? Do they like to live above their means ? Oh, is the pope C...
Wednesday, March 25, 2020

All brands are riding the Coronavirus wave, now what?

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Well, celebrities are doing boring workouts online, brands are milking this Coronavirus to the last drop, directly or indirectly, officia...
Monday, March 9, 2020

Hershey's Women's Day - a tailor-made campaign

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Let's face it, no other brand could do this. Why? Because it is tailor-made to the name of Hershey's. Her/She bars were released ...
Saturday, January 18, 2020

Nancy Ajram - the brand - is on trial.

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A long - long - time ago the incredibly popular singer Nancy Ajram did an interview with a pan-Arab magazine where she said "I did t...