Showing posts with label Bassem Feghali. Show all posts
Showing posts with label Bassem Feghali. Show all posts

Sunday, September 28, 2025

Nok Nok, just because you can does not mean you should.

Yesterday, I was kind of nice to Nok Nok (here), but this... Is inexcusable. And I do not care what the rationale is, or what the creative logic is (what creative?), or what they convinced the client with to end up with this atrocity - and that's a kind word for this mess. So it is about the Mona Lisa? But make it Bassem Feghali - lebanon's prime impersonator - in two different roles (his Antika Sursock and Mona Lisa Gherardini). And it goes downhill and incoherent from there.

It all makes zero logic, why would the Mona Lisa was a mixed salad, face cream, and chocolate? Why would this make any sense, for Leonardo to add the Nok Nok cap - why would she grow legs? Why... The questions multiply by the second for this atrocity of - an ad? Does it even merit the moniker?

Watch this at your own risk and peril here.

To be very clear, Scandinavian ads have a penchant for the surreal angle, but they make it work so wonderfully and it all ends up being a farce. Here? The humor is lost on me, and I suspect it did not exist in the first place.