Aromate - slapstick ahoy!

Slapstick is defined as "comedy based on deliberately clumsy actions and humorously embarrassing events." It was very popular in the 80s, especially in ads where everything was exaggerated for effect (specifically in still shots). Aromate is back to that period in their ads - featuring a boy with a sandwich and a girl with a burger both of them trying their best to articulate "sooo ymmy" and "spread the joy" (spread having two meanings if you look very, very closely). Very interesting where the ads where incredibly spread in the mountainous regions of Lebanon. I suppose the summer crowd in exclusive resorts of rented chalets would be looking at this ideally if the geographical strategy is to be understood.

Aromate - a jewel of an animation

Now that is a nice, lovely, well animated ad (see here why animation took over 2020). Aromate Mayonnaise delivers a cozy, warm, and extremely easy on the eye ad. Sure, concept-wise nothing groundbreaking but then again, should there be? Basically it is a factory run by sunflowers. Which selects the best ingredients to give you the best mayonnaise done with 100% sunflower oil yet rich in Omega 6, Vitamin E and containing no cholesterol (they make sure to say that). The animation is flawless, the rustic charm is fantastic and the whole retro feel totally captivating. See the ad here.