All right sometimes it works, sometimes - rather most of the time - it does not. This one actually works, sure it is full of cliches, self-aggrandizing statements, stereotypes about the Lebanese, about the immigrants which apparently make it everywhere, yet for all its mushiness this one stands on its feet - it could be the combination of the bon-enfant atmosphere, or the auto-flattering copy which for all of its bravado seems not to take itself - too - seriously. Or, they = like that Indian man - were having on good manouche! See the ad here.