Cheikh el Meshwe (the cheikh of grills) plays on its name with its many reincarnations. There are several actually. The one above is a perfect example "Sheikh el Yoghurt" with a little girl and huge "sheikhy" mustaches. it also back to the logo of the place. Well, as I said the campaign holds its own through different visuals (all the same but the kind of sheik is different so is the "model" in question). The campaign is localised in Jounieh but the restaurant has another branch is Dbayeh as well.