Well Puck knows how to play its cards. OK the end game is that they are offering school tuitions - obviously you'll have to discover the terms and conditions inside the products after buying them (spread cheese, cube cheese and all. Obviously these are also good for sandwiches and the like for the kids to take them to school. But here's where the ad gets it right - by stroking the ego of mothers (a bit sexist? I think not in this case), "because you are the school". Beat that! "let Puck take care of the tuitions". I mean seriously whoever done this truly thought "how can I let mothers be proud?" because the tuitions seemed simply over and above.