This is interesting, finally someone not being stereotypical gender-wise. It could have been very easy to do so, but Optimal has avoided this trap. "Protection is on us, tutoring on you". Again, the angle is that "tutoring on you" is gender neutral when they could have gone with the usual feminine you. Optimal for your information sells personal hygiene products, which in the case of this ad are wipes. The emphasis as it was portrayed through their social media channels is cleanliness throughout the school day.