Saturday, August 15, 2026

Proof that advertising used to be smart without being convoluted

You know how I always harp about advertising that used to be smart without being too contrived, convoluted or pseudo-creative? Take this for an example. The date is unknown and I got it from this source (here). My guess the ad was in the 80s because already in the 90s Juicy Burger had already a branch in Kaslik, and already in the early 90s Juicy Burger was shutting down its branches. But that's still just estimation. Still, isn't that ad brilliant? Two consecutive panels, one attached burger, a very easy to follow and understand concept, and a lot of freshness in the vibe.

All this crammed in a very tight space, with a lot of creativity and a minimum mental effort for the end target audience to understand. Now, can I have some Raymis ice cream? Because, if you know, you know.