Leave it to Mink to come up with a good Army Day ad. OK the copy is very good but very expected. A part of the national hymn - "our plain, our mountain, birth to men" (please don't start with the sexism thingy, thank you). Now "plain" hints to Bequa'a plain where Ksara is from. That's bonus marks. But what took me aback? Instead of rows of grapes to make the wine, look closely and... these are soldiers aligned. Yes I know, a literal translation of "birth of men" but it works very well. Smart, very. Finding a way to include the product both in copy and in visual without going tacky? Seriously, how cool is that?