I admit, it's smart. Alphabet the institution present since 1982 which trades in office supplies, art materials & books and which added a wide range of printing services, has now its own in-house brand of supplies for a back to school experience. The name is "alph" which obviously derives from the mothership "alphabet" it also means in Arabic "one thousand" which obviously brought the line "one thousand and one dream" if it is gratuitous does not matter, after all, some of the most interesting lines were there for the taking. Considering Alphabet has only one branch in Jounieh, it makes sense they centered their ads in Kesserwan where their clientele is. Now, in case you did not catch the drift, seems they added a flying carpet for you get the one thousand and one nights reference more easily.