OK, no one is guilty in this. Both brands used "mal3abna" (our playfield) - but because the campaigns are simultaneous, and because it takes forever for brands and their ad agencies and their management to agree on anything, this means all this has been stewing very calmly for a while and sadly came to fruition at the same time. either of the two brands could have retracted and change but now it is too late as their campaigns (obviously for the World Cup) have been revealed. As the saying goes "great minds think alike, and fools seldom differ). Both went for the lowest common denominator.