Friday, July 24, 2026

Clear - riding the football wave

Well, apparently this has been cooking for a while. With influencers (please, no!) being sent to the attend football matches and all. Still, personal aversions aside, Clear wanted to be part of the game and got it. Football references, yet also dandruff allusions at the same time might not be the most potent mix, but here it is - "keep the falls on the pitch". Well, if Rexona (official sponsor mind you, just like Clear) can put its logo under the armpits of referees because duh, this is where you sweat most, then why can't Clear wink on the theatrical way players fall during games (look closely on the shirt in the ad)?

Yes, football season is done and dusted, but still, one can always dip ads in the cause du jour. Also note that that Clear is the "official enemy of dandruff" - just in case there was any doubt.