Saturday, July 18, 2026

ArcheWALLogy Bata - #flashback



In case you do not know, I have "invented" a new discipline back in 2009. The name is "archeWALLogy". Basically it is about studying the cities through the strata of their walls. Please feel free to visit the series in full here. The ad above (read the story below) has been slightly modified today. But otherwise please read its beautiful tale underneath.
The text dates back to the 6th of May, 2013:
Always at the forefront of scientific breakthroughs in the world of ArcheWALLogy, I am proud to announce you their major new find. Situated in the building near the bridge which gets you from Dora to Karantina (beneath the bridge in the alley taken to join Bourj Hammoud). The wall in question had a Bata ad on it from as far back as the 70s but its current condition is practically unreadable leaving little clues as to its original state.
However, after much research as to Bata's advertising from the era, including color codes and logos, we were able to trace back the original design which was now hidden under layers of paint. damaged by exposure to the elements and even has one stencil on it. With this new discovery, we are glad to be - once more - pioneers in the field of archeWALLogical excavation and restoration.