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Well, there's some good and bad news on the Sitos from Master front. The good news is that the bag design has been updated, making it sleek, efficient and working. So that's nice. The bad news? Not sure the line or positioning (don't know which) is up to the test. "Badda Sitos" (it needs a Sitos). What does? A hijacking? A suicide mission? A tough situation? An unsolvable advertising brief? (OK fine I invented the last one to poke fun). But my logic stands. Do note there are two ads, for two different flavors, visually as I said - since the bag is now neat - the ads work on that front. But with the perplexing line, I find myself unable to understand the whole thing. Could it be that "it needs a Sitos" for me to understand?