Yes, this is mainly for Iraq and Lybia, but honestly I couldn't skip talking about the copy. Majestic. Well, how come? Because it focuses on the negative, which is mostly avoided in ads. No, no, the ad spends more than 2/3 of it on the art of falling face down, but does it with such nobility, compassion and determination - "because you need to prove yourself to yourself". Sure, the visuals are a little common but that was expected because the ad needs to touch everyone (bonus points for the shot that says "anyone who believed in you"). Also I loved how the packshot arrived gradually, bit by bit, then "Rexona never lets you down". A very good, solid and single-minded effort for the brand from Pimo. Watch it here.