No I am not obsessed by Beyonce but I thought that was a nice title. Promomedia has literally, a cheeky reference. They have ads. And they have other ads. It sounds simple but it is actually quite smart. The ad in question is on the way leading to Dora from Karantina. Promomedia says - on their own space - "Check your ad to the left." Why? Because on the left is the digital banners where your rotating ad is. So Promomedia took one for the team by sacrificing its own banners to uplift its (arguably more expensive if you count the rotating cumulative ads rendering them more lucrative) which are "to the left". Who would have thought anyone in Lebanon would do it? Promomedia did.