I am eating my words, finally a teaser worth its salt

I am eating my words (here). After bashing teaser ads left and right, now I am... Intrigued! Well, finally a campaign that makes me wonder "so, what's the product" - recover like you mean it, when life gives you lemons do not add sugar, less crash more comeback - unlike the Spinneys which was a dead giveaway, the other campaigns raised eyebrows but not interest, this one was done really well. Sleek layout, several messages, actually it exists in two colors - the blue and the yellow - and with several copy sentences that make you guess but not exactly say anything explicitly. Well, at some point, after all the fiascos we have been subjected to, at last a campaign worth its salt.