Alfa has a new ad (here). And it's not even independence day. The sob, the drama, the - heaven help us that word again - resilience. I mean they got the mandolins to the power n, and the pinch-me-till-I-cry drama cranked to the level 11. Oh and as a close friend said, "now is not the time to dig a tunnel under the cedar" which, along with all other pseudo-creative ideas the ad is brimming with, it is indeed not.
Does the ad solve anything? As usual not. And no, tilling the soil and dancing dabke while waving the flag as children are on the swing will certainly not fix the country. But then leave it to Alfa to have a much ado about nothing.