 |
| Photo credit Mohamad Haidar |
Remember that idiotic ad Yes launched? (here). You don't? Because it was forgettable. Pity the days of Abou Fouad (Robert Helou who was incomparable - here) and the iconic Cosette (here) are long gone with the legendary 3 bi 1 slogan (so legendary I titled one of my books after it - here). And so Yes is a new streak of bland ads. Sure it says what it does on the tin - single message, price and that's all. But would you go to a store and ask for it? I doubt. And if you end up chosing it that's because of the price (remember, brand loyalty is out the window for the Lebanese, we are all very budget sensitive these days).
The ad itself has been bleached to death. Incolore et inodore.